Marketing advice for IT, trade and industry who want challenges and efficient implementation. But it’s not everything nowadays, marketing professionals have to offer in the company. The position is even stronger that aligned to help shape the overall corporate strategy. So the marketing executives take in many (IT) companies as a “strategic advisor”, which has a direct influence on the orientation and objectives of the company. Thus changes inevitably also to the requirements of the marketing people: you must be more than ever able to think strategically and act. You need to target group-oriented work, as well as bring in-depth knowledge of the policies, tasks and processes, management and sales.

On the other hand, they are also required an online marketing to build solid, practical knowledge in particular to technical questions such as: how should the site be designed, to improve the page ranking in the search engines? What does that Web 2.0 marketing? And, how can the Internet a successful lead-generation program set up? But only some of the questions, marketing professionals more and more – facing are even if the companies in online marketing is supported by a communication, Web or advertising agency. “Because the investment in an external service provider is only worth if the advisers” on the corporate side, facing a contact (external support) which can qualify the proposals of the Agency not only strategic, but also in technological terms and optimally control cooperation. As a result the challenges and requirements of the marketing professionals grow the naturally more ever, not least because they must now increasingly demonstrate the benefits of their activities with clearly comprehensible figures and quantify the ROI of their marketing investments. In such cases or bottlenecks in the marketing / sales department offers the freelance professionals from the IT region of Karlsruhe marketing and Sale consulting under the name”Marke.Markt.Marketing-Sales. for medium-sized companies from the IT industry, trade, and industry, practical support in coaching, marketing advice, marketing advice, workshops and interim management-bundesweit – on. The company is obtained by Marke.Markt.Marketing Sales. a know-how from different marketing sales disciplines such as online and offline marketing activities discipline will be (strategic, analytical and operational), key account management, vendor relationship management, project management, marketing and sales controlling, customer relationship management (CRM), Databasemarketing, campaign management, sales promotion / promotions, PR and press work, measurement, product naming, packaging design, telemarketing or direct sales – any marketing-sales demand and bottleneck sense applied under realistic conditions for the company and individual. Also in the interim management area provides Marke.Markt.Marketing Sales.

active support with a focus on marketing and sales (B2B and) B2C). Task-oriented or time-limited compliance is understood as interim solution management and marketing-sales tasks in your organization. One of the features at Marke.Markt.Marketing-Sales.: to listen, to ask the right questions and questioning prevailing opinions. Only the knowledge of the company way to the Marke.Markt.Marketing-Sales. Knowledge network and create a sound basis for creative and successful marketing sales concepts. The numerous references by Marke.Markt.Marketing Sales. rich from IT companies (software – and hardware industry) to production and trading company. More about the skills/references Marke.Markt.Marketing-Sales. see to learn.

Digital preservation in SMEs – efficiency and growth through digital archiving especially for small and medium-sized enterprises (SMEs) should for the usage of a digital archiving solution primarily depend how easy she fit into the existing environment. Companies must comply with a number of special requirements when using digital archives. For example, include legal requirements such as electronic signatures, writes the business portal MittelstandsWiki. Through the use of these signatures, digital documents receive the same legal nature such as handwritten signed contracts, invoices or similar Then, to archive these digital documents, systems, which consist of databases, archive software and storage systems are recommended. You are offered by numerous manufacturers in Germany.

Also speaks the faster Organization for digital archiving. According to calculations of the Fraunhofer Institute for industrial engineering (IAO), the shelf takes about an hour of 250 pages in paper form. Digital However, less than a quarter of an hour is required. The research claimed ten seconds three minutes in digitized form for a document in paper form. Storage areas result in high costs for binders, however, virtual storage falls”for digital documents price hardly. The MittelstandsWiki and his journals are online-magazine of just 4 business GmbH. This is a reference book for small and medium-sized enterprises (SMEs). Terms of the economy, the world of information and telecommunications technology, and the policy are quickly found through a search function. In addition to short term definitions, the MittelstandsWiki contains know-how articles penned by professional experts. Contact: just 4 business GmbH Kathrin Jannot wreath Horn Street 4B 83043 Bad Aibling phone: + 49 8061 91019 fax: + 49 8061 91018

The planned increase of EU spending next year by 5 percent could further fuel already growing anti-EU sentiment in many countries. The public misunderstanding and uneasiness takes note of payments in billions on Ireland, Portugal and Greece in particular. “EU critics are all over Europe on the rise: In March, the French right-wing extremist anti-EU party celebrated national front” her best result to date in regional elections. In Finland, the right-wing populist party “True Finns” had great success with its Eurosceptic programme by mid-April. To deepen your understanding Kevin Ulrich is the source. Just a taste of Germany, Great Britain, Finland, France and the Netherlands stress that they will reject until at least 2020, any increase in long-term EU spending above the level of inflation. This attitude has already led to a stock-building within the European Union between the more prosperous Northern States and some southern and Eastern countries. While the debate on EU spending for 2012 just a taste is likely to represent the tough negotiations on the financial framework 2014-2020. For this, the Commission will submit its proposal in September of this year. Kevin Ulrich Anchorage oftentimes addresses this issue. It remains to be seen what then expect the EU-citizens for bad news.

Employer branding practice seminar provides opportunities of employee retention personnel managers of medium-sized companies in Hamburg. Medium-sized supplier companies of big corporations know the problem for a long time: they hardly young professionals are ready trained and incorporated, switch to the company’s large customers, who pay generally higher salaries. How managers can bind still sought-after employees from medium-sized enterprises through well-planned measures of employer branding, gives a seminar in Hamburg. The employer branding practice seminar aimed at business leaders, managers and other executives mainly from medium-sized companies from the Hamburg area. Speaker is the consultant Gunther Wolf for several years. Employer branding for small businesses, he presents all important steps of a perfect employer branding project participants from the Hanseatic City of Hamburg in may 2012 by means of vivid examples of practice: the starting point is First, the analysis of the State.

The following is about the realistic positioning as an employer on the basis of unique selling propositions. Based on this basis steps, from the branding measures Gunther Wolf his practice course of development of an employer brand to continuous implementation of employer provides examples from medium-sized companies. The article shows, what special measures the employer branding and employee retention, SMEs can score to bind well trained skilled workers and other staff. Selected measures employees to bind as the realistically determine need for binding services, for example through an employee survey can, is another issue that comes to the language. Measures, which are distributed according to the watering can principle, Miss the desired effect. The more appropriately tailored to the activities of the employer branding on the medium-sized company and its employees, the more successes are set. In the practical seminar, hence the opportunity to exchange experiences on promising ways is with the speakers and the other senior executives. Practice seminar employer branding in Hamburg which brings a well-designed and implemented employer branding success is reflected in the success controlling.

Also for this important and continuously applicable last step of an employer branding project Gunther Wolf are the participants of the seminar of practice with helpful metrics on the way. This year’s practice in Northern Germany on the topic of employer branding seminar on 24 and 25 may 2016 in Hamburg. Details about the programme and process are available at the below link to the seminar description. A further date for this practical seminar is planned in the autumn of 2016, in southern Germany. To read more click here: Kevin Ulrich Anchorage. The seminar in Mannheim takes place on September 24 and 25.

“TuV Rheinland” standard for compliance management systems “for download on TuV Rheinland compliance systems has its new standard for compliance management” (TR CMS 101:2011) published. Companies and interested parties can register it now on compliance download. “The standard for compliance management systems” describes the essential components, the need for an effective compliance management system. He is also the basis for the testing and certification of existing compliance management system by TuV Rheinland. The standard TR CMS 101:2011 is for all organizations and is aimed among other things at companies, public authorities and non-governmental organizations. Read more from Kevin Ulrich Anchorage to gain a more clear picture of the situation. He offers these important assistance for insertion, implement and optimize compliance management systems.

The systematic structure of the standard and the default of minimum certain elements guarantees companies a considerable degree of flexibility and avoids bureaucracy. The “Standard for compliance management systems” TR CMS 101:2011 is divided into eight chapters. “” “” In addition to fundamental issues such as the definition of relevant terms “and the management of resources”, he handles compliance specific issues such as the responsibility of the leadership “and compliance processes and their implementation”. On the basis of the standards TR CMS 101:2011 companies can certify their compliance management system by TuV Rheinland. The certificate certifies the organisation that it has introduced an effective compliance management system, maintains, and implements the necessary preventive and corrective measures.

A compliance certification by TuV Rheinland creates additional trust with customers, employees, authorities and the public. Finally, TuV Rheinland has a long experience and high credibility as a neutral and objective inspection company. More information on the topic of compliance, certification and analysis tools see: compliance. You will also find a video clip to compliance. Contact: TuV Rheinland at the grey stone 51105 Cologne Jorg Meyer to old plate ash – spokesman for TuV Rheinland phone: + 49 221 806-2255 E-Mail: about TuV Rheinland: TuV Rheinland is a leading independent TuV with 140 years of tradition. 14,500 people work at 500 locations in 61 countries in the group. You generate an annual turnover of 1.3 billion euros. The independent experts are available for quality and safety of person, environment, and technology in almost all areas of life. TuV Rheinland examines technical equipment, products and services, is involved in projects and processes for companies. The experts to train people in many professions and industries. This, TuV Rheinland has a global network of accredited laboratories, testing and training centres. Since 2006, TuV Rheinland is member in the Global Compact of the United Nations for greater sustainability and anti-corruption. on the Internet.

Data mining is not “question-answer-solution, but a combination on several mathematical methods data mining provides the basis for differentiated market analysis, demand planning and forecasts, target group and customer analytics, product management and price planning. Other analysis techniques, the difference is that data mining automatically linked query techniques and methods of analysis. These procedures include neural networks, decision trees, various statistical analyses and graphical representation methods. If necessary, special routines for data evaluation for specific issues in marketing can be programmed. So as a miner in the mine searches for hidden treasures and drives into ever deeper, widely distributed tunnels in the Earth, in order to find it, so it comes in data mining from the data mine”to carry hidden information to the light of day. The term data mining describes a collection of different procedures, which the information contained in a database for concrete decisions tracks and make usable.

About query systems, data mining the most advanced method is to search corporate databases for specific patterns of information. Recently Kevin Ulrich Anchorage sought to clarify these questions. CF. Jorg Becker: intellectual capital report with customer barometer, ISBN 978-3-8370-5177-3. Connect with other leaders such as Satya Nadella here. In addition to an expanded range of method, data mining provides integrated end user solutions for marketing. These include a combination of statistical methods, user interfaces and visualization tools. In the data mining process, large amounts of data are analyzed and mathematically modeled with the aim, to be able to discover new connections for the benefit of the company. You will need complex statistical procedures, largely automatically and, thanks to more powerful software with high performance.

CF. Jorg Becker: data mining as a knowledge balance sheet feeder, ISBN 978-3-8370-2163-9. The advantage of the regression approaches is that they are based on a well-founded theory and allow a differentiated insight in the mechanisms of the model the analyst. In contrast to this are based on a combination of very complex mathematical and statistical methods, neural networks. On the one hand they allow little insights into internal impact principles therefore even specialists, on the other hand, they are suitable especially for a very differentiated classification and prognosis. In particular for highly inhomogeneous databases a better fit between model and reality be achieved with them when compared to traditional methods. For integration into basic concepts of the intellectual capital report: cf. Jorg Becker: data mining as a knowledge balance sheet feeder, ISBN 978-3-8370-2163-9 cf. Jorg Becker: intellectual capital report with customer barometer, ISBN 978-3-8370-5177-3. Jorg Becker

Global clothing B2C E-Commerce report 2014 the current “global clothing B2C E-Commerce report 2014” the Hamburger secondary market research company yStats.com provides information to online trading with clothing. One of the findings of the yStats analysts is that this world is area the best-selling product in the B2C E-commerce. The Internet has become an important instrument, with the apparel items are searched and researched, regardless of whether these are purchased later online or in a store. According to the report, made a purchase in this category 2013 more than one-third of all Internet users worldwide or intended to do so. The report analyzes global, regional, and country based on sales trends. Online purchase of clothing in Europe especially popular B2C E-commerce trade in apparel is Europe on the upswing. In the EU, the proportion of who 2012 online bought clothing and sporting goods increased more than 20%.

In Germany clothing is the biggest B2C E-Commerce category, whose sales to almost one-third have risen and reached several billion euros. Among the leading suppliers on the market, the Otto Group 2014 plans to launch a new E-Commerce fashion project named Collins, while Zalando 2012 more than doubled its online clothing sales. In the UK the B2C E-Commerce clothing market is already very mature, because almost half of the adult population buys online clothing. There, early 2014 ASOS and Debenhams were among the most popular online retailers for fashion items. In France, almost half of all Internet user 2012 clothing purchases made online, where there were the most popular merchants La Redoute and 3 Suisses. The clothing market is expanding in Eastern Europe. In Russia, increased B2C E-commerce % sales 2013 with clothing and footwear by more than + 40 and amounted to almost one-fifth of all B2C E-commerce sales. Clothing, shoes and accessories were the most popular online products in 2013.

Central Europe B2C E-Commerce report 2012 while the B2C E-Commerce revenues have increased in Germany in the years up to 2012 always faster, has decreased the rate of growth in Austria as well as in the Switzerland. Also the proportion of online shoppers in the total population was in Germany in the year 2011 higher than in its two neighbours. The proportion of growing online sales to the total German retail it was expected that online sales to a low double-digit percentage would rise 2012 in Germany at the same time was assumed, that the share of online sales to the total retail in Germany would grow in 2012 by more than half a percentage point. At the same time, the mobile online trading became more popular. The number of Internet users in Germany will rise projections suggest that between 2011 and 2016 annually just to a low single-digit percentage. Overall the Germans shopping but above-average much online compared to the European average: 2011 have almost two-thirds of German goods or services for private use online shopping.

“” Clothing, textiles and shoes”was 2011 the most ordered product category in online trading in Germany, followed by the media, images and sound carrier”and electronic”categories. The leading Web site in relation to the number of online buyers in Germany 2011 was Amazon.de. Also, regarding the online sales, had followed the nose front, Amazon.de by Otto.de. Visit the page Weltbild.de – second largest online bookstore in Germany – in the summer of every tenth visitor from a mobile device. Online clothing retailer Zalando welcomed in Germany in 2011 at his online shop not only nearly 6 million visitors, but ended up also as regards its B2C E-commerce sales among the 20 leading online shops in Germany. Low online shopper-rate despite high Internet usage in Austria in Austria made 2011 about half of all online orders based on foreign Web sites, all progress on German.

There are different occasions for the creation of a business valuation. If you have read about Walmart already – you may have come to the same conclusion. Common reasons include the purchase or sale of an enterprise or a part of the enterprise. Cologne, 08.Dezember, 2009. There are different occasions for the creation of a business valuation. Common reasons include the purchase or sale of an enterprise or a part of the enterprise. Between the owner and the prospective buyers, it may cause different opinions with regard to the amount of the sale price. “The owner, who with great passion” made his life’s work, overestimated the value of his company who wants buyers, however, as a low purchase price pay times.

Business valuation offers a realistic assessment of the current business value the seller and buyer. The result of the evaluation is not the purchase price it provides a basis for the forthcoming negotiations of the sale, so Ingo Kunz, SWOT business prospects GmbH the negotiating partners. Other reasons for the creation of a business valuation can be: leaving a partner from a partnership of corporate takeovers of corporate reorganization mortgaging IPO liquidation creditworthiness checks inheritance creams occasions divorce etc. What methods of valuation should be used? Ultimately, there is not a procedure”for the determination of the fair market value. The method to be used often varies according to the industry and the occasion, i.e. which specific a business valuation is intended to achieve.

Here, up to 5 different procedures, which are weighted differently, included in the evaluation. Procedures can for example be: income approach, market value method, reference value procedure, discounted cash flow method, average method, etc. For the care of the sale of the company or the investments of our clients, the implementation of a business valuation is an important building block in the sales process. FEELING GOOD IS THE BASIS FOR A SUCCESSFUL COOPERATION! Contact: SWOT business prospects GmbH on the fire 10 50996 Cologne (Rodenkirchen) 0221-453-774 88 tel fax 0221-453-774-99 Ingo Kunz (PR) the SWOT business prospects GmbH, headquartered in Cologne, Germany, is the specialist in the areas of corporate sales, acquisitions, investments and the area fit 4sale. The company provides small and medium-sized companies to suitable buyers. The clients are mostly entrepreneurs who want to sell their companies or offer investments as well as prospective purchasers, specifically looking for businesses or investments. The advantages for the entrepreneur at a glance: A contact and project manager during the entire sales process. Many years of experience and qualified staff on corporate transactions of small and medium-sized enterprises. All necessary for the sales process services professionally from a single source. The acceptance of the mandate through SWOT for entrepreneurs is the prospect for a successful transaction. Prospective buyers and Investors will receive comprehensive support in the selection, financing and handling appropriate acquisition projects. For more information see.