To buy the willingness of the consumer, via the Internet, their economic mood remains stable, well. Aschaffenburg, Germany / Cologne, 10. August 2010. To buy the willingness of the consumer, via the Internet, their economic mood remains stable, well. More than 30 percent of Web shoppers for the next twelve months plan an increase in their online editions. This is a result of the first ECC economic index shopper, short s KIX, the the E-Commerce-Center Cologne trade (ECC trade) has now raised in cooperation with redcoon. 2,862 online shoppers had participated in the first survey of the s KIX in the period from 27 July to 03 August 2010 and made an assessment of their current and planned online editions.
The most important results: While every fourth respondent (24.3 percent), the most online shoppers (45.6%) regarded this as an average one. 30 percent of the panelists gave its online spending during the current month as low or very low, high to very high online spending on. The positive mood becomes even clearer When the vote of the respondents in terms of their future online purchase behavior: only 10.5 percent said they expected in the next twelve months, their online spending to sink or severely reduced. The other 30.8 percent expect that they will make in the future rising or increasing spending on the Internet. More than half of the respondents (58.7 percent) anticipates steady spending. So are both of value for the assessment of the current situation with 103.5 points of scale as well as the projected development (110.5 scale points) than the neutral average of 100 points. Forecasts in the market and consumers positively striking are the differences of the consumer index (s-KIX) compared to the ECC economic index for a long time trading in cooperation with Tradoria and trusted shops (e-KIX) by July: while consumers slightly optimistic estimate the current situation, this value is the online merchants with 89.1 scale points below the neutral section.