If you are satisfied with the sales of your company and your company does not need to develop, do not waste your time to read this article. This material is aimed primarily at those managers that face such At first glance, a simple but at the same time, such a global problem, as effective management of a subsidiary that generates it for maximum profit. We are talking about the sales department. And not a casual series of articles about organizational structure of the enterprise begins with a topic well-functioning sales team. When considering the modern model of the organization, a business unit performing sales is undoubtedly the flagship of the entire organizational structure. One could argue that, for example, marketing is also very important. And if a proactive approach to the selection of a viable long-term job of marketing the product is a proper basis for this choice. But, you see, high-quality marketing will sell your product, and as we know, the purpose of the existence of any organization is making a profit through the implementation of its products.
Thus, sales department. From the perspective of a functional model, sales must perform three basic functions: Understanding Persuasion Adoption What are the similarities between the names of functions succinct and pragmatic objectives that are before the sales department? Let's start with awareness. The main objective of sales – an implementation of the company's product. And doing it the function of awareness, there is nothing else than to inform the public (market) the product of the company. Implementation of this function should be carried out with the aid of a simple set of tools.
The first of these is the strategy of the transaction. The strategy of the transaction determines the pattern of behavior seller, which will lead to efforts to a positive result. Often in modern companies strategy of the transaction is reduced to the well-known statement, "Take the ball, and …!".