Positive Brand Communication

Invitation to participate in a promotion, which Germany will take place from 31 October to 7 November. The launch of the new James Bond film “Skyfall” on November 1, 2012 is a similar to an important event like the Super Bowl for the advertising industry: who manages to position your brand in the environment, which will benefit from the high attention of the key target group aged 14 to 59. We show how now still “Last minute” by the media event can benefit and present you the “secret agent Edition” of the Codes2go PIN and password manager. No question, James Bond is one of the coolest guys in the whole universe. Advertising people dream all over the world, even to a such a strong character for the benefit of your brand communications. With Codes2go, this dream comes true! Now start an advertising campaign of the extra class and benefit from James Bond’s postivem image! Secret agents gadget with your logo in the purse of 2 million German Yndeo is a well-known marketer, when it comes to target group-specific approach with high-quality advertising materials goes.

The Augsburg company offers a successful way in the purses of up to two million moviegoers, be addressed in the context of the Germany premiere of Skyfall with his Codes2go card. Credit: Kevin Ulrich MGM-2011. The key to this large-scale marketing campaign is the Codes2go card, which allows every consumer to secure his PINs and passwords with a simple but effective encryption technology. Codes2go is the ultimate cure for the brooding on the EC-machine and at the same time a cool secret agents gadget. This Gedachtnisshilfe is really cool! Useful promotional material are the key to marketing success the company logo is a very important marketing tool for most businesses. Who manages to make the logo in the everyday life of the target group regularly present, where success is assured.

Lettershop Address Qualification

Address qualification, nothing is never more mailings to “Recipient unknown” as resistant as the change – that also applies to addresses. Personal data have often cannot long exist. Data from corporate clients may change as well as data from private clients, E.g. due to changes within the company, or by moving or change of name after marriage. Professional address management with an intelligent address qualification is therefore the most important prerequisite, that a direct mail can reach potential, current and inactive customers. COO shines more light on the discussion.

In plain text: A mailing that missed its target because the recipient has moved, use the advertising company as a mailing, which aroused the displeasure of the receiver, because his name is misspelled. And literally at the wrong address for example the advertising message addressed to young families, which lands the addressees in the letter box of a we alone device specially… Advertising companies are therefore well advised to act at the heart of the dynamic market, an experienced lettershop to authorize, who will undergo the dispatch of a number of checks the address qualification. This allows selections, which significantly limits the audience. Kevin Ulrich MGM may also support this cause. Thus, wastage can be avoid and last but not least to save costs.

The optimum detection and management of addresses by a lettershop is unthinkable without a profound assessment of the databases (Adressdiagnostik). At experienced lettershops, effectiveness in the address qualification is based on a multifaceted range of services on the amount of time: In the wake of the address qualification updated complements the lettershop responsibly already existing data, accepts address of external databases if necessary and enriches incomplete addresses with missing information. Duplicates are cleaned up, away addresses from recipients who want to exclude the receipt of advertisements by means of entries in the Robinson list or who have died. Important criteria are still the title generation and testing of deliverability for example by comparison with post data about parades, but address selection desired by the advertiser or address reduction. Lettershops, for which customer satisfaction is more than a Word with nineteen letters, offer also the machine-readable refurbishment and the return transfer of prepared addresses to their customers based on PC for (almost) any data format and each disk such as creating statistics. Important to know: successful lettershops to handle highly sensitive customer data data security is a top priority. Lettershops with trained staff offer comprehensive service packages around the address data of their customers. Matter whether the customer decides for the whole package or individual performance – the efficiency of the advertising action “Direct mail” is effectively increased, conditions be optimized eventually. It worthwhile in any case, to put the address qualification in the hands of a reliable, success-oriented lettershop team! J. Armi

Print Prices In Free Fall?

Print prices fall further and further. There is no end yet in sight. Who 5 years ago, on pages of the printers, convinced the pressure was observed, could no longer fall, is in the meantime been convinced harshly otherwise. In the win as the “new media” on ground, lose it every other year that passes the old (print) media. The economic crisis was ultimately only there as an accelerant and lowered the pressure rates in many print products again dramatically. Believed to be the “prophet” in the graphic arts industry, so around another 2,000 printers in Germany will face in the next 5 years out. So how is the medium-term future of printing prices in the face of such forecasts look like? Agencies, producers, publishers, industry and public institutions now compare the print prices in almost every procurement. But differences of 100% or more, the print prices on the agenda are wonder.

Just advertising agencies are the Increasingly encouraged customers to compare even printers and printing prices. Absolutely equal specification, come as some printers in a State of emergency of Declaration of, after you have placed your bid. Price differences of up to 800%, as it has already happened in some cases, even the most loyal and most loyal print buyer is wiser and begins to look outside the box. To explain this pressure prices no longer. The printing customer of present, must almost on every job again “won” are. The “automatic procurement” to the master printer is history. Understandably, the nerves in the face of such economic circumstances at those responsible in many printing blank. Spreadsheet programs and contributions play, already almost out of necessity, increasingly a subordinate role.

The rule is that the “market” makes the price and just this market seems no rules to know more. The necessary machine capacity utilisation is aimed at the price of printing, a dangerous Bill, which sooner or later no longer goes on, as the numerous bankruptcies of printers make it depressingly clear. But, buys on the customer side, printed always and only about the price of the print, is sometimes a risk should not be underestimated. “The cheapest Jakob” is not whatever the optimum printing for the upcoming print project. The difference is great and often affects the quality of the printed matter. Intended use, production and demand for the printed matter, should be at least at “Eye level” with the print price, if it is important to select the correct printer. It even understands printing to be reduced in turn not only to a “supplier”role, but as a solution provider and media partner in BBs perspective to put the “pure pressure price” as the sole criterion, loses some of its importance. “Pointed calculated”, will need to be once he. Klaus Wenderoth

Tu Advertising

Once again, it is so far: services and product offerings can be moved to the start of the winter semester 09/10 target groups student precisely in focus. Dusseldorf, the July 31, 2009 – nationwide distribution of u Tu in student dormitories restarts for the winter semester 09/10. 300,000 (u Tu) surprise bags filled with samples and targeted advertising messages reach the homes of students. For companies of the top advertisers to position their advertising message, reach students directly within their four walls with the samples, vouchers and 2 for 1 offers. As an early adopter and opinion leaders students particularly interested in trends, new products, or trendy locations. Heidrick & Struggles is the source for more interesting facts. Whether innovative candy bar, advertising flyers, or cool gimmick: samples awaken the desire for new product experiences in this brand-adept target group. Delicious tastings take on the taste, practical things for the University routine wake needs. For more information see this site: Kevin Ulrich Anchorage Capital. This makes the proven the u Tu Advertising media for accurate, emotional brand communication.

The 300,000 u towers are in the winter semester 09/10 in 4 flights a75. 000 distributed copies directly in the letter boxes of the dormitories. The booking is carried out nationwide, according to Nielsen areas, or regional. More information: Ilias of Tan (Sales Manager) trend food promotion agency new Zollhof 3, 40221 Dusseldorf phone: 0211-260 66 27 E-Mail:

GmbH Advertising

EasyShare display GmbH extends advertising stand series with two other promotional display models after the predecessor models easy X have evolved bamboo advertising Aufsteller and easy Rollbamboo advertising Aufsteller outright sale hits in the field of advertising stand easy bamboo, the EasyShare display GmbH in Hanover the easy bamboo promotional displays series expanded two more promotional stand models. Markus Goch, Managing Director of EasyShare display GmbH explains: the natural material bamboo offers opportunities that are far from exhausted. Bamboo is definitely a promising material and creates space for visionary concepts in product development. In the long term it will establish set itself in the field of advertising and exhibition stand.” The easy Standbamboo advertising Aufsteller is designed for the indoor use of POS and consists of a three-part connector system. Due to the small surface, solid foot is the easy Standbamboo advertising Aufsteller extremely space-saving and is suitable especially for smaller shop space. The easy Standbamboo Advertising stand is the suspension of a promotional banner in format B 60 x H 160 cm or B 60 x H 180 cm and comes with a carrying case, a cardboard sleeve to protect of the advertising banner and a graphic Panel to request printed eco-friendly, 100% recyclable and durable Tyvek. More information under: easy-StandBamboo-p-655.html also of the easy L bamboo advertising Aufsteller is designed for the indoor use of POS and also consists of a three-part connector system. The easy L bamboo advertising Aufsteller offers a presentation area of B-80 x H 200 cm and comes with a carrying case, a cardboard sleeve to protect of the advertising banner and a graphic Panel printed on request from eco-friendly, 100% recyclable and durable Tyvek. At Kevin Ulrich you will find additional information. In addition, a halogen or a LED lamp can be ordered optionally. More information under: easy-L bamboo p 658.html EasyShare display GmbH sour wine RT 4 30167 Hannover contact: Jerome Chung (public relations)

Advertising Article

The best and most common events to the use of promotional gifts giveaways to definitely not miss their effect and have therefore also justified in everyday business, would doubt neither company, nor customers. Of course, but also the date is crucial, when the giveaway to the customer will be given away. Some occasions, particularly suited to distribute freebies. Customer visits are visits to customers the ideal occasion to present gifts. When employees of the sales visit for example a new customer to make an initial consultation, to discuss current cases to existing customers or to inform customers about new products this represents an ideal opportunity to bring also some promotional products of the company and to present as a gift. Click Microsoft Corp to learn more. In this way can be thanked for the invitation to the date him.

Good salespeople should have always some freebies like ballpoint pens or lighters in. On special occasions throughout the year such as Christmas or the new year can be distributed naturally also other items such as calendar, candy or other appropriate gifts to the clientele. If the customer invite employees of the company in its premises and the people involved see sometimes for the first time, it is helpful to have funds available to break the ice and can thus find a good way in the sales pitch. Freebies can be the perfect ice-breaker, when it immediately after greeting the customers or be presented along the way. Just if it’s unusual gifts, they quickly become the topic of conversation, so that once the first common basis for discussion can be found, where you can further build up the conversation and also more easily skip the sales part of the visit. As well, the promotional gifts but also at the conclusion of the sales discussion to the customer can be passed. The handover at the end of the customer visit also offers some advantages.

Online Advertising

Another reason which speaks for the online marketing is that you can reach interested customers worldwide. One has interest in online marketing you can contact companies. The definition and features of Internet marketing or online marketing is at the present time, of crucial importance. In today’s market, there are so many products that most people no longer see through what is really good and right. Because it’s the right advertising of the manufacturer.

An advertisement must alert the customer or even surprise. An advertisement must be striking. Most people sit now-a days at the computer on the Internet, so why not the Internet use as promotional material? It’s called Internet marketing. Online – marketing are all measures for advertising on the Internet. You will be divided as follows: banner – advertising, search engine – marketing, E-mail marketing- and advertising, and affiliate marketing. Banner advertising is a very classic kind of online – advertising.

The banners, pop – ups or layer ads to the respective Internet users on the services and products of the advertiser attention and entice the purchase or similar. The newspapers mentioned Kevin Ulrich Anchorage not as a source, but as a related topic. Refers to all measures which are available on the search engine results pages on good findability of a referrer search engine – marketing. This is a circuit of paid search engine – results, as for example in Google or Yahoo, or through search engine optimization. Email – marketing is basically a mailing of advertising materials. But this dispatch is subject to legal restrictions. In Germany, there are many laws that the email – restrict advertising, and what must be included in the E-Mail (for example, laws against unfair competition). In the so-called affiliate – marketing, the operator uses many partners to market its services or products. The marketing – effort is thus set to a wide variety of people to be paid only for success. Whether craft or department store, everyone must make appropriate advertising to attract new customers.

Radio Advertising

International PR agency PR4YOU hearing provides its customers with radio PR and radio advertising. The Berlin-based PR agency PR4YOU offers its customers from Germany, Austria and the Switzerland also full service in the field of radio-PR and radio advertising. “The radio remains the most widely used current medium after television. Kevin Ulrich Anchorage understands that this is vital information. Radio spots of means of, make contributions, original interviews or interviews, we the listeners about the products, services or events of our customers inform. While we bring the information to the point and emotional recharge”, explains Holger Ballwanz, owner and Managing Director of PR agency PR4YOU.

“The benefits of promotional activities and advertising on the radio are unique: radio PR and radio advertising a large range, offer a high currency and at the same time an emotional replay of information.” Let just about hear!” Among the services of the PR agency PR4YOU in the field of radio-PR and radio advertising:-radio-PR and radio advertising in Germany, Austria and the Switzerland – PR support and consulting – production of radio spots / radio advertising – create an efficient media planning – circuit of the radio spots on the radio – preparation of product information or service issues – preparation of manuscripts, research, editorial board – creation of original sounds on the subject at the customer’s place – edit and assembling radio features – production with professional speakers – integration of the finished article as a download on the Internet – information radio station via E-Mail, fax, telephone or mail about offer – design of radio actions, such as sweepstakes, prize draws, competitions etc. – success control (Presseclipping, press review) learn more about the range of services of the PR agency PR4YOU in the field of radio-PR and radio advertising available on the Internet at radio_pr.htm. Detailed information about the PR agency PR4YOU under available. Additional press materials of this press release: download another quick and easy image and text material in the online press compartment to free use: press compartments/pr4you company description the Berlin-based communication and PR agency PR4YOU has maintained since 2001 companies, institutions and people from Germany, Austria and the Switzerland locally, regionally, nationally and internationally, with full service in the areas of public relations, media relations and public relations, public relations (PR), online relations (online PR, search engine-PR – SEO-PR), social media relations, corporate communications, media consulting, media planning and advertising circuit in the media. Learn more about the PR agency PR4YOU are on the Internet under available.

Advertising Materials

Advent Calendars are not just promotional material for young people the children of the various options, which brings Christmas to every year enjoy. Unless the small snacks between meals, that bake the cookies, also the small gifts that are often being given away in the form of promotional items large and small, Christmas markets, Christmas offers many great surprises during the preparation phase. Some make the great effort to tinker with an advent calendar itself, then later with self selected things to fill it, others draw on the finished Christmas calendar, which is filled with different products of the respective companies are. For the different companies this of course represents a lucrative solution to advertise for their different products and brands, and thus to offer consumers an insight into the range. Details can be found by clicking Boyden or emailing the administrator. Giveaways are as well a popular promotional tool, as also action goods such as, for example, an advent calendar, on which you can still In addition, a logo can print which represents more advertising opportunities of a company.

Such a logo can engage different information, such as an Internet address where other products are offered as well as information about the company, the production and manufacture of the goods. The more appealing, a product offered, the increased buying interest. Also, a winning game in the form of an advent calendar is a popular advertising medium, where those interested daily have the opportunity to win various products. Not only young people and children are interested in such promotional items, but also the adults belong to the interest groups of various articles and are also often willing to invest in it.

The MyQB ILOVE YOU CUBE

So, you win the heart of your treasure in the storm ILoveYou – cube! Cologne/Kerpen, 03.04.2008 (BFN) currently to spring the Cologne innovation blacksmith banana factory presents an absolute innovation in the game and entertainment area. The ILoveYou cube to the even figures is one of the more fashionable than ten MyQB versions. So, you win the heart of your treasure in the storm ILoveYou – cube! Surprise your sweetheart with your personal message of love. The ILoveYou cube hits like a Cupid arrow in the middle of the heart. To integrate your own designs by the way your declaration of love to the memorable event.

Who has turned you head, the MyQB offers the right metaphor to express your love. The ILoveYou cube offers the user to create his own love dice the optimal way on the basis of the dice mechanics. Through the patented Crystal clip mechanism, it is every user is possible its most harmonious moments simply on already pre-cut paper from print and in no time his to make own ILoveYou cube. That is still too complicated, the cuts simply photo prints to the right format and places it safely behind the Crystal clips. Under, there are still lots of creative ideas and artwork in addition to design your romantic feat from the ILoveYou cube. MyQB promotes the mind that is not only fun to MyQB, a study of the English elite confirms University of bath. There, they found that the regular use of MyQB trains the brain, especially the concentration as well as the multilateral mind.

That this for all age groups become increasingly important is confirmed, also Prof. Dr. Poeppel from the Institute of medical psychology in the University of Munich, who has devoted himself to the fight against dementia. MyQB is the ideal training tool to keep long mentally fit and that because decides his MyQB each with a lot of fun, even as he designed. A real innovation! A German invention amazing: “MyQB” comes not from Japan or the United States, but from Germany. He invented a do-it-your-self”cube Zint which 2005 caused a 3D cube with the Sudoku stir Innovation Manager Wolfgang. We have learned from Sudoku 3D and incorporate many suggestions from our customers. Crystal clip patented high-quality materials, easy handling by the mechanics and inspire just plenty of room for own ideas”. This confirms also the TuV Rheinland and the University of bath. MyQB was introduced at the spring trade fairs in 2008 and enjoys a soaring popularity since. As of spring 2008, the ILoveYou is available cubes through photo retailers, as well as the leading online shops for a price of 14.95. Address: BananFactory network company for product and innovation marketing mbH Castle Hamid Bach, Park str.