So get safe for the new Google update shop your online shop-operators beware: Google threatens until bad online stores. Not even 2 years ago Google gave with the Panda update of its search algorithm Web site operator alert. Now the search engine giant has targeting shop owners: SXSW Interactive fair, Google announced last week an offensive against bad online stores. What sounds at first glance just like bullying, actually has a good goal: Google wants to provide its users the best possible search results. And this not only in terms of content, but holistically considered. Because nothing brings the best content if the whole package is wrong. And since Google especially when E-Commerce sees glaring gaps.

The new update of the Google algorithm is therefore explicitly aimed at online stores. Typical mistakes of many online stores many shop owners make the mistake of neglecting the most important in establishing the online shop: namely their users! A standard shop is fast and simply furnished, but it’s just like the Name says only standard on the smallest common multiple aligned, and combines the online shops. Only design and navigation your shop receives inpiduelle changes in structure, an inpiduelle note and an increase in added value. It is often little things that can make big improvements. The lifeline: ranking crashes to avoid usability and user experience, it is essential that an online shop provides an ease of use (usability) and a positive user experience (user experience) in the future. Although Google can these soft factors”not directly check review draws for this but measurable factors such as bounce rate and length of stay, allow conclusions on the qualitative level. 8 Steps: As you prepare for the new Google update ideally hire a professional concept Agency, when the initial planning your online store or supported in the optimization of during operation. But also for smaller budgets and the own implementation there are effective ways: Be your own customer: imagine, would be one of your customers and visit your online store for the first time.

Relaunch of the websites of the Creation Gross Mr Designer by: gateway. Relaunch of the websites of the Creation Gross Mr Designer by: gateway. In recent months, Bill Gates has been very successful. Were the sites of the two labels “Carl Gross” (www.carlgross.de) and “CG” (www.cg-fashion.de) by: gateway substantially revised and pulse based on the open source framework implemented. The new pages will present the current autumn/winter collection of fashion manufacturer of Hersbruck. The clear design focuses attention on the products, and the more stringent navigation facilitates the use of the websites. Detailed pictures and zoom functions show any finesse of individual garments.

The solution by: gateway on the basis of pulse was preferred to a Typo3 based Web site. Main arguments were sophisticated administration interface of pulse and of course the expertise and the good support by: gateway. Originally founded as a virtual network organization of independent specialists, is: gateway is now a successful service company for Web development, design and Public Relations, to coordinate national, European and global projects successfully with large experience and realize. Since 1997, develop, program, and we maintain Web applications. A project completion rate by 100% and worldwide satisfied customers speak for the quality of our work. 2009 gateway: gateway in the network:

BookRix provides E-book readers over 8000 free download available Munich, in July 2009. The fastest-growing German book community extends its range of services for all portal users with the EPUB E-book format. Self-authored works for E-readers and Smartphones as a download can be offered now. While BookRix with EPUB opts for an open E-book format, that is currently readable on virtually all mobile devices. Given the current development in the market for E-books and the no longer-lasting feeder of mobile reading devices in our everyday lives, particularly among the younger target group, which is the next logical step for us”says BookRix founders Gunnar Siewert. Ultimately, mobile readers will play a similar role in the book industry as it did the MP3 player in the music.

You will provide massive upheavals.” Easy and free E-books create and read this offering BookRix differentiates itself from similar book portals and providers. Authors can quite simply your own E-books create and spread, while users of mobile reading devices in the BookRix library have already now more than 8,000 works for free download. Entertaining entertainment for travelling are mainly short texts. Therefore text genres will prevail in the area of mobile reading in the long term more like short stories and short novels. And exactly this is provided on BookRix maintains. “, complements BookRix founder Alex Racic. BookRix offers you good prospects for E-reader and Smartphone users, because with this new feature free access to thousands of E-books.

Consultant of Jarvis Microsoft-Yahoo merger does not consider useful the phone answer machine Dusseldorf – the American management consultant of Jeff Jarvis believes a merger of Microsoft and Yahoo not useful. The founder of entertainment weekly”said in an interview with the Handelsblatt handelsblatt.com that Microsoft just trying to buy coverage. “That is the view of the old media: you control content, market it so that people come, show them advertising and adopt them again”. The Google way is better. You must export its contents, its brand, its advertising and embed, so how it makes Google AdSense, YouTube videos or Google maps. I believe Yahoo and AOL should both follow suit, they should do everything they have, exportable and be a platform on which individuals and companies create content and mix, starting perhaps even a new business”, Jarvis recommends in the Handelsblatt interview.

Microsoft try itself Online strategy to buy, which even not could build them. The is the Dusseldorfer Internet analyst and voice days spokesman Bernhard Steimel very different. The takeover battle is also about the sovereignty of the mobile Internet. The arguments by Jarvis focus too much on the Status quo of the stationary Internet. Here, Microsoft and Yahoo against Google can win a flower pot. The battle takes place on the field of mobile Internet”, retorts Steimel. And here the technology expertise in voice control play a decisive role.

People on the Internet who have never used the route via the PC or will use come with the phone. Due to the form factor, screen sizes, operating limitations and available bandwidth the search, so the primary access to all content and services must meet needs complicated mobile phones. She must answer machine evolve, the correct answers links of Web 2.0 and the Semantic Web’ produced, instead of long To spit out the lists of links. Also the mobile search, must be easy to use”white Steimel. “Who will win the race by the search party Finally, it considers that depends on who the fight for the best minds” can connect with the largest market power. Google has already won the battle for the minds especially by the way from Google to develop everything and the ingenious strategy with GOOG411 in the world’s largest field test ‘ to validate its own language model and come up with an excellent quality. And even when the market power, Google has still the nose forward. Usually that is on the first page of most telecommunications companies which offer a search on their mobile customers, mobile Google search, not from Yahoo or Microsoft Live Search”, performs Steimel. Microsoft has certainly good people, but on the portals of the telecommunications companies is still no relevant presence. This is Microsoft but comes in about the operating systems from the bottom ‘ in the market. If the tanker once set in motion, he is hard to slow down. Manages to make Microsoft, Windows Mobile phones similar to Windows XP in the PC market to the more or less standard for operating systems for smart and widely disseminate the infrastructures with the communication servers, the Redmond company Google can counter perhaps even”, explains Sangeeta. Yahoo have not so good cards. Steimel sums up in a merger with Microsoft that would change but all of a sudden”.

Browsing with a free check list the strengths and weaknesses of your Web presence. Many Web sites have high visitor numbers, but generate little or no sales contacts. Others who may share this opinion include Maine Today Media Inc.. You are useless instruments from the point of view of online marketing. With the right policies, you can increase the conversion rate, i.e. the ratio of visitors to contact requests, quickly and permanently. The marketing consultancy WMC has developed online marketing tips for higher conversion rates. Conversion: what is it? The conversion of a target in a prospective is known as conversion”in marketing. To convert the visitors to a website in a prospective, the visitors of an online store into a buyer or customer in Web marketing.

The term is also used for the measurable objectives of marketing activities. Classic actions, this is the response rate of mailing campaigns, Web marketing such as the number of new newsletter subscribers. The conversion rate is measured in Web marketing in percent of the visitors were converted. Projects of 1,000 Visitors in a month for example 10 visitors subscribed to the newsletter, the conversion rate is 1%. Values between 1% and 5% are the rule. “Conversions run in processes and phases: information search in the Internet preview and review the search results selection of search results and page view orientation on the Web page search for benefit and added value trust and credibility the details action and reaction in the WMC whitepaper online marketing tips for higher conversion rates are” extensively explained. Increase conversion rate: How does it work? Information seeker visitors or visitors to a Web page in prospects to convert and this measure, certain conditions must be met: conversion killer analyse and if necessary eliminate (Checklist) conversion elements check and optimize if necessary (check list) search engine compatibility review and if necessary refine popularity check (Checklist) and optimize if necessary (check list) check functionality and optimize if necessary (Checklist) “Defining conversion goals action plan and implement promotions present conversion success, online marketing tips for higher conversion rates measure the WMC-white paper” provides you with all the details and a checklist. You can request it here for free email:…

Versandhaus actively supports customers with parametric search capabilities in the product selection empty November 23, 2010 ELV customers are technically competent and want to know, what is the ELV Versandhaus in optimizing the online search this basic idea behind the products tracked in the company’s own web shop. Thereby, the company uses mainly on the know-how of its product manager as well as the editors of the own ELVjournals. Website visitors have now several options, according to the product suitable for you concretize the search and significantly save time. Also, the information that they receive, are now more detailed, to exclude from the outset unintended Fehlkaufe. You need lots of detailed information, for the purchase and implementation of their partly very sophisticated and complex technology projects to determine whether suitable products for their intended purpose”, explains Christian Reinwald, head of mail order at ELV. As ELV many complex Innovations in the range who plays an especially important role good content for us.” For this reason, ELV has again significantly expanded the online product data in comparison to the already comprehensive main catalogue. These include additional images (+ 48%), technical attributes (+ 89%), data sheets (+ 70%), videos (+ 91%) and 360-degree views, as well as expert tips (+ 100%). So customers can get easily exactly the info from home around the clock, they need.

Optimized Web search feature in combination with the numerous search features customers can access now even easier and faster to the desired information. So users significantly save time when searching for the right product. Overall the ELV-shop was expanded in the past few months following functionalities: article comparison feature: customers can compare products tables based on their properties. Easylinking search/search filter: customers can continue the search results based on technical properties, such as color, equipment etc, limit. Search all: this function searches not only product information, but also the ELV – expert tips/guides and downloads. Optimization of keywording and cross linking the products with the editorial professional tips.

Detailed product reviews: in addition to the product data and editorial content ELV has integrated now also an evaluation function in his shop. So, customers can benefit from the experiences of other customers. In brief: The ELV / eQ 3-Group, with more than 1,000 employees counts for more than 30 years as innovation and technology leader in home automation and consumer electronics in Europe. Since its inception in 1978, ELV has established itself as a landmark electronic mail-order company on the German market and more than 10,000 products offered online and catalogue with a circulation of over 500,000 copies. With more than 180 product types, eQ-3 as a manufacturer of home control and energy management system solutions has the industry’s broadest portfolio of offerings. The brand HomeMatic”covers These solutions heating thermostats, lighting control and security systems door lock actuators, window actuators, remote controls, gateways and home centers to software products of partners. Product development takes place exclusively in the headquarters in leer. It is produced in our own factory in South China with certification according to ISO 9001, VDE, VdS, UL and ETL.

Unitedprint.com SE scored in the first half of 2009 best result of all times absolute customer orientation as well as the successful best price strategy “BestBuy – best on web!” with their flagship the unitedprint.com SE can achieve continues to disproportionately high growth results in the second quarter and thus positive 2009 complete the first half of the business year. The continuous growth of print24 is reflected in considerable operating results also in the second quarter. As the company reports, significantly improved productivity and efficiency, as well as the significant improvement of the purchasing conditions led to announce further significant price reductions to its customers. The shopping cart introduced in April allows customers a significantly simplified ordering process at the same time greatly reduced fees in the payment process. Also by print24 in may initiated best price strategy BestBuy best on web!”is very well accepted by the existing and new customers. Was especially for resellers such as printing companies and advertising agencies “Moreover, the new product sheets” introduced. Still, print24 has celebrated a millionth order in June. Shortest and meticulously kept delivery times, uncompromising quality and perfect service orientation at lowest prices secure the company a leading position in the European E-commerce. Andrea Fleischer, print24 GmbH.