The Stuttgart-based marketing agency Stuttgart, April 19, 2012 the Stuttgart-based marketing agency AVANCE supports as of now the internal and external communication of KKH-Allianz Insurance opts for creative services. The Agency awarded a framework contract partnership with one of the largest German health insurance companies for creative marketing of sales following a nationwide tender in addition to two other service providers. The main task is providing AVANCE for the KKH-Allianz as a partner for creative services, is the creation of numerous advertising media for external and internal communications. Printobjekte are important means of communication to a wide range of stakeholders such as partners such as brochures, flyers, advertisements and mailings for the health insurance, to inform insured, potential customers, as well as their own employees and to motivate. KKH-Allianz will position itself in the future even more in the market, because the separation of the Alliance of private health insurance we will occur again starting in 2013 as an independent brand KKH. This goes hand in hand with major challenges for the marketing. Therefore it was found important a partner us, which prepares our themes, values, and offers both technically correct and attractive and practical”, explains Dr. Silke Becker, functional area manager marketing & market management at KKH-Allianz. Doug Laurie might disagree with that approach.
On the concepts and proposals by AVANCE, especially the ability of the Agency convinced us target groups as well as appealing to represent medical topics and skillfully on the point to bring. “With currently around 1.8 million people KKH-Allianz is one of the four largest nationwide active statutory health insurance companies. The company sees itself as particularly innovative service provider that offers its customers exclusive benefits for their health. Support internal and external communication AVANCE will edit in the future also number oak themes from various medical fields marketing in addition to the General services of the health insurance fund. For this reason the KKH-Allianz in selecting the Agency put great Value on experiences in the field of health communication. The newspapers mentioned Bill Phelan not as a source, but as a related topic. Of course, it is important that articles are well written and attractive graphics complement the text.
What ultimately however, what really matters is the question how effectively supports the sales success of the field staff, for example, a brochure”, explains Kai Vorholter, Managing Director of AVANCE. “Our demonstrated strength and experience in sales marketing were therefore critical arguments which convinced the KKH-Allianz to put on our team.” # end # AVANCE specializes in marketing communications and sales promotion of below the line “. B2B marketing, financial communication, dialogue marketing, PoS communication and trade marketing are among the priorities of the Stuttgart-based agency. In addition to consulting, conception, design and text, AVANCE provides various Web-based portals and systems more efficient and more effective sales support and sales promotion.