In deciding to create a website often assailed by a doubt: how functional and successful? First, as the old saying that you mention it, the first impression that counts and therefore the home page of a website must have a design that is attractive to the visitor but also to provide sufficient information on the item trafficking or the business it represents. To do not need too many images or bright colors, with a good headline, brief explanatory paragraphs, and an image suitable for the subject, more than enough for what you are looking for a user to enter a speed and precision page is not obsolete information … and diverted from the topic of interest. Second, once the problem of home page is turned, you must pay special attention to navigation, so that the passage from one to another is as simple as possible, ensuring that visitors always know where you are and where it can go. Taking into account that a website is a source based on two needs: to generate the purchase of a product or promote it to become known, then it is understandable that in deciding to create a website, the intention with which it is originally created defines the breadth and depth. If it were to sell a product from the time when users visit the site, the information provided is a key part of closing sales, which is often accompanied by a speech which is intended for sale. But if the intention is not to achieve an immediate sale, but – at least – to plant that intention in the reader, then it must offer compelling information that achieves the future to retain customer and contact information so you can satisfy your need purchase on future occasions. In both cases the key is in not only what is said of the product for the body of writing, but in the headline and the way this is drafted.
Another element that can generate sales or indirect, are the testimonies, as these are evidence of the effectiveness of the product being promoted. Therefore, once the product starts selling, it is necessary to keep track of the initial customers to verify that the product has worked perfectly, so ask for their opinion purely commercial purposes. The promotion of a product – whether to publicize it or to generate a sale – you should always planned, and more when you create a web page with either of these two intentions. Remember that every step we take must be secure and advance.