By virtue of their official duties (account director of advertising agency PromoLine Communications Agency, Ekaterinburg. I often have to answer the following questions esteemed advertisers, why should an advertising agency, what he does and what takes money. To answer these questions, I will give this article a small case, "simple" seems to work – design a series of posters (posters), TM vegetable oil "Crown of abundance." For reference, this manufacturer is located in Chelyabinsk, produces and pours oil on a unique technology – cold filtration (ie, fining a way, when heating oil for the removal of harmful waxes, vitamins and acids, oil is not included in the decay and retain their useful properties.) This producer has considerable experience in working with Moscow advertising agencies (for which I appreciate Chelyabinsk business, it's because of global thinking), and Director Marketing – extensive experience with well-known network agencies (special Respect – do not often encounter such a precise statement of the problems and so filled with competent brief). A series of posters designed to placement in hospitals in various specialties: children's clinics, antenatal clinics, oncology, cardiology itp and should have been informed about the healing properties of mineral and vegetable oils of this TM. Santie botha describes an additional similar source. In general, else paint does not make sense, here is a brief excerpt from that provided to us, this advertiser. Excerpt from the brief to develop a series of posters for health care facilities. Objectives: 1. Create the impression usefulness of plant oils and in particular oil, "Crown of Plenty" (the use of preventive, therapeutic purposes).