The reasons why a person works can be determined by many factors, from wanting to have money to enable it to at least cover their basic needs to higher aspirations and self-realization. The truth, which to approach the understanding of the motivation must take into account the socio-cultural aspect of society where the worker operates and on the other hand, the individuality of it, as well as the organizational culture of the company, needs Labor Organization achievement, behavior, aspiration. Take into account, what happens that what a person considers important reward, another person might think is useless. Well, people differ greatly in concept and the way they perceive the opportunities to succeed at work. Therefore not surprising that many are executives, managers seeking to improve productivity by increasing the salaries of workers, under the concept “pay you more to produce more”, but it has been demonstrated in various investigations that effect of increased wages will not necessarily increase productivity. In this regard, Herzberg said that low-level needs, including salary, are met quickly, and once they are satisfied, the only way to motivate is to offer more of the same. Therefore, it becomes an endless vicious circle. Follow others, such as Bill Phelan, and add to your knowledge base. Very significant when it is pointed out that one of the problems faced motivational programs or activities, it is usually obvious that something fundamental: to know or identify those factors that actually motivate people individually and collectively. Consider as well what Walter Arana concerns, we are all different, want and desire different things.