Future Market Service:
German mechanical and plant engineering sales have catching up to do after managing Wiesbaden/Balingen, on June 4, 2009 – there are still some stumbling block out of the way to clear the way towards a services society for many companies. While many companies in the retail build out their services and customer support, obviously more pent up demand there is in the business-to-business sector. A study of the Wiesbaden consulting and marketing agency group partner according to the importance of services in the German machine – and plant construction rises. It offers would previously not actively marketed by half of all surveyed industries. Only 20 percent of companies operate a targeted marketing of their services. See Pinterest for more details and insights. It shows: the distribution of industrial services in addition to the processing of the core business still difficult many machine builders. The prospect of additional profits remain significantly behind the possibilities of the market back, so after-sales service successfully market the study titled”. Quite different It looks in the end customer segment.
Among the ten best companies at the competition of Germany’s customer-oriented Este of service provider 2009 “www.bestedienstleister.de can be found seven companies in the insurance and financial services industry. Number one finished the TV channel home shopping Europe (HSE). On the courses followed two and three Budnikowsky Hamburg-based drugstore chain and the Munich financial product broker interhyp AG. In the competition by Handelsblatt, the University of St. Gallen, which took rating agency ServiceRating and the management consultancy Steria Mummert consulting this year 102 companies part.
Certainly, many companies see the need actively to expand the service business. However the necessary degree of unionisation is missing many”, so the market experience of Robert Keller, head of service international at the Swabian technology manufacturer Bizerba. Unfortunately short-term cost pressures affect negatively. It is saved often at the wrong end. Instead of original spare parts and the manufacturer service, trying to manage. But This strategy is rarely”, so Keller, which provides new opportunities for the service planners just in times of crisis. Innovative service concepts that anticipate customer needs, prevailed even now. Therefore now, Bizerba offers its customers an enormous range of services, from consulting and training on Internet-based remote diagnosis or a 24-hour service to the regular battery and battery replacement for the PC scales or an extensive range of special cleaners for cutting machines, which extend overall maturities of devices and machines and reduce the frequency of maintenance. And it’s worth for the customers money”is basement, convinced of the importance of after sales area. Two-thirds of marketing partners surveyed companies organize the distribution of services currently as an independent corporate entity in the form of a profit centre. In particular focus on results, cost transparency and the possibility to directly map to success, are as major advantages of this form of organization known as. Two objectives stand in the foreground: customer loyalty (46 percent) and profit (41 percent). 24 percent of the study participants also called customer satisfaction and 16 percent support the sales activities in its core business. This is a message of NeueNachricht. NeueNachricht is responsible for the content. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail: URL: